CMO Corner: “Why Litigators can be Great Business Developers”

Exclusive Interview with

Alice Rodd O'Rourke


Alice Rodd O’Rourke, a brand marketer with extensive experience in the legal industry, explains how the same skills that make for successful trial lawyers or transactions attorneys can be a gold mine in terms of business development success in this exclusive two-part “CMO Corner” interview.

Read Alice Rodd O'Rourke's Bio (Click to Expand/Collapse)

View Part 1 Below

View Part 2 Below

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  • Bitter News, 1-12-10 | Bitter Lawyer

    [...] • Litigators and business development executives, like CMOs, are analogous.  And an unemployed litigator and an unemployed marketing executive are likewise analogous.  Discuss.  [Legal Minds TV] [...]

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    I’ll answer the question..
    Simply because they hire lots of people to work for them such as paralegals, call centers and marketers.

    They work for people, for legal matters, we are living under law so there is no doubt law firms are great business developers..