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CMO Corner: “Why Litigators can be Great Business Developers”
Exclusive Interview withAlice Rodd O'Rourke
Posted by LegalMinds Editor on February 2, 2010 · 3 Comments

Alice Rodd O’Rourke, a brand marketer with extensive experience in the legal industry, explains how the same skills that make for successful trial lawyers or transactions attorneys can be a gold mine in terms of business development success in this exclusive two-part “CMO Corner” interview.
Read Alice Rodd O'Rourke's Bio (Click to Expand/Collapse)
Alice Rodd O’Rourke is a seasoned brand marketer with extensive experience in the legal industry as a lawyer and business developer. After working as Counsel at Colgate Palmolive, she held venture capital and marketing positions with the global consumer package goods giant before taking leadership roles in New York State energy and economic development authorities. Thereafter, as President of the New York New Media Association, she led it to prominence as the world’s most vibrant technology industry association. Most recently, she has held senior marketing positions at O’Melveny & Meyers LLP and Day Pitney LLP. Alice received her J.D. from Fordham Law School and began her career as an Assistant District Attorney in New York City. She has taught business law on the undergraduate and graduate level, and is a frequent speaker and panelist on technology, marketing and career development topics.
You can email Alice Rodd O’Rourke here.
View Part 1 Below
View Part 2 Below
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