Protecting Brands from Trademark Infringement

Exclusive Interview with

Gregory Gulia, Duane Morris LLP

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Counterfeit consumer products were once limited mostly to luxury fashion and jewelry brands, but now companies are finding the threat reaching broadly across all product categories and levels of commerce — from upscale merchants to the local 99¢ store, and even the pharmacy shelves.

Current estimates are that 7-10% of global trade is derived from counterfeit products, with an annual cost of almost $492 billion to the global economy.  Within the U.S., government agencies made almost 15,000 seizures of counterfeit and pirated goods in 2009, with a domestic value of $260 million.

In this exclusive LegalMindsTV interview, Greg Gulia, a partner in the New York office of Duane Morris LLP, discusses the factors contributing to the sudden increase in counterfeit and gray market goods, what companies can do to protect their brands from trademark infringement and why it’s essential to take action.

CONTINUE READING SUMMARY (Click to Expand/Collapse)

View and download a PDF transcript of the full interview here.

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ATTORNEY INFORMATION

guliagreg


Gregory P. Gulia

Partner, Duane Morris LLP

AVVO_GuliaMr. Gulia has counseled clients concerning a broad range of intellectual property issues, negotiated trademark licenses, purchases and consent agreements, and litigated numerous trademark, copyright, anti-counterfeiting, domain name, unfair competition, trade secrets, rights of publicity and privacy, and First Amendment cases for various major media corporations, entertainers, luxury goods makers, fashion companies, international store chains and consumer products companies.

Mr. Gulia is a 1992 cum laude graduate of the University of Michigan Law School and a graduate of the United States Military Academy, West Point, New York.

Admissions:
New York

Education:
University of Michigan Law School, J.D., cum laude, 1992

Contact:
1540 Broadway
New York, NY 10036-4086

212-692-1027
<span class="address2"><span class="contact"> </span></span>[email protected]

To see a full bio, visit: http://www.duanemorris.com/attorneys/gregorypgulia.html

Publications:

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FIRM INFORMATION

Evolving from a partnership of prominent lawyers in Philadelphia a century ago, Duane Morris now has offices in many major markets and continues to expand across the country and overseas through nonmerger growth. Throughout this expansion, Duane Morris remains committed to preserving the collegial culture that has attracted so many talented attorneys. The firm’s leadership believes this culture is truly unique among large law firms, and that outstanding legal work is best accomplished by skilled professionals who respect each other and work well together.

Duane Morris lawyers hold leadership positions in bar associations, as well as in educational, cultural and charitable organizations and with community groups across the country. Many of the firm’s attorneys come to Duane Morris after having held senior positions in government agencies and large corporations. This range of experience is further enriched by the diverse backgrounds of the firm’s attorneys. Duane Morris has long been committed to recruiting, retaining and promoting talented female and minority lawyers, many of whom hold leadership roles at the firm.

Trade publications have placed Duane Morris in the upper echelon of law firms in terms of utilizing technology. Hundreds of lawyers working around the globe quickly communicate and collaborate using the firm’s integrated computer network, accessing sophisticated research software, information-rich databases, and other knowledge-sharing tools. Duane Morris’ clients also benefit from the contributions of professional-level support staff who maintain the firm’s technological and administrative infrastructure and enable lawyers to focus on providing valuable counsel and service to their clients.

For additional information, visit: http://www.duanemorris.com

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  • http://twitter.com/BambenekGroup Donald Bambenek

    Dear Mr. Gulia:

    I reviewed your video and am glad to see someone who is willing to alert the community to the growing criminal enterprise of counterfeiting and infringing. All brand owners need to realize that they need to register and protect their trademark(s), utilizing Cease and Desist letters and law enforcement when possible. Failure to vigorously protect ones trademark will only lead to increased misuse.

    Donald A. Bambenek II
    President, Pacific Northwest Association of Investigators (pnai.com)
    Bambenek Investigative Group (bambenekinvestigations.com)
    Association of Former Customs Special Agents

  • http://twitter.com/BambenekGroup Donald Bambenek

    Dear Mr. Gulia:

    I reviewed your video and am glad to see someone who is willing to alert the community to the growing criminal enterprise of counterfeiting and infringing. All brand owners need to realize that they need to register and protect their trademark(s), utilizing Cease and Desist letters and law enforcement when possible. Failure to vigorously protect ones trademark will only lead to increased misuse.

    Donald A. Bambenek II
    President, Pacific Northwest Association of Investigators (pnai.com)
    Bambenek Investigative Group (bambenekinvestigations.com)
    Association of Former Customs Special Agents

  • http://www.brandlegal.co.uk/ Brand Legal

    Good video here like the information you convey and the format of the video.

  • LegalMindsTV

    Thanks. Look forward to seeing some of the work you’re doing for firms in the U.K.

  • http://advancetechnologytools.com/ Advance Technology Tools

    I have come to know that trademark infringement is not good for the products, so it is now possible to protect them, thanks for sharing!