CMO Corner: The Value of Social Media in Law Firm MarketingExclusive Interview with
Adrian Dayton, Author of "Social Media for Lawyers"
We recently sat down with Adrian Dayton to discuss the value of social media and its impact on law firm marketing. Adrian shared his thoughts on some of the key issues involved in implementing a social media program – from both a strategic and tactical perspective.
Adrian describes himself as “an attorney with a passion for growing law practices through the power of social media.” As an expert in the field, he has been quoted by the Wall Street Journal, Entreprenuer.com, Fast Company Magazine, Mashable, the ABA Journal, Above the Law and The Buffalo News. His articles on the topic have been published for Above the Law, Lawyerist, The Texas Bar Journal and The Buffalo Law Journal.
He is a weekly columnist for the National Law Journal and author of the blog Marketing and the Law: Social Media Edition. Adrian is also author of the recently released “Social Media for Lawyers: Twitter Edition.”
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