CMO Corner: The Value of Social Media in Law Firm Marketing

We recently sat down with Adrian Dayton to discuss the value of social media and its impact on law firm marketing.  Adrian shared his thoughts on some of the key issues involved in implementing a social media program – from both a strategic and tactical perspective. Adrian describes himself as “an attorney with a passion [...]

CMO Corner: “Why Litigators can be Great Business Developers”

Alice Rodd O’Rourke, a brand marketer with extensive experience in the legal industry, explains how the same skills that make for successful trial lawyers or transactions attorneys can be a gold mine in terms of business development success in this exclusive two-part “CMO Corner” interview. Read Alice Rodd O’Rourke’s Bio (Click to Expand/Collapse) Alice Rodd [...]